The age-old question we are constantly asked is: why does your beer cost more than what I find at the supermarket? The answer we would like to give is always very long, because unfortunately the reasons require it, but often it is not possible. So we do it here, describing how the price of a bottle of REAL craft beer is formed. We small producers make a few hundred bottles for each single production, but we have to face many costs that in large industry are spread over many tens of thousands of pieces. For example, the bottle + packaging combination has a cost that for us is close to € 1.50, while for the industry it does not exceed € 0.30. To this must be added the costs of the ingredients, which microbreweries buy in bags of 5 or 25 kg instead of the ton, with costs higher than 60%. For this reason, industrial beer has a selling price equal to the production cost of small craft breweries: we produce at that price, and if we sold with that same value we would not earn anything!
We produce a few bottles, all by hand, and we constantly aim for the satisfaction of the final consumer. We have a focus on quality and product care that the industry simply cannot have. We also want to sell, of course, but the first goal is for our customer to come back, and for this to happen the only way is to make him totally satisfied with the purchase. So every single opinion counts: ours is not a product based on large numbers, but on passionate and satisfied consumers. Birra Mitica® takes obsessive care in making beer, and this almost "maniacal" consistency can only be achieved by maintaining the small numbers of artisanal production.
Finally, the customer must consider one last aspect: the industry constantly seeks the "standardization" of the product, in order to reach the maximum number of customers possible. That's why industrial beers are almost all the same!
€20
4 bottles (2 liters)
€5,50
50 cl
€30
6 bottles (3 liters)
6 bottles equal to 3 liters of craft beer
12 bottles equal to 6 liters of craft beer
18 bottles equal to 9 liters of craft beer
Designed by Birra Mitica™ July 26th, 2021